I cover 7% of the earth’s surface. iAM not a single organism! My symbiotic relationship and ability to use natural and man-made structures enables me to thrive in almost all parts of the terrestrial world, from the ice-free polar areas to the tropics, from rainforests to those desert areas free of mobile sand dunes.


Connecting technology, people and believes!


We connect technology, people and believes and provide strategic market development support with the aim to provide solutions for the main global challenges.

We help technology-driven organizations to DECIPHER the code of sustainable symbiotic relationships and CAPTURE the maximum value of technological concepts.



The Lichen methodology is a proven structured approach towards an understanding of the situation, various versions of the future and an agile response in a continuous changing multi-stakeholder environment.

The guiding principle behind the LICHEN methodology is based on the notion that two types of organizations exist, where each needs the other in order to harness – and in some cases survive – the transformation.



Insight information through research, analysis, bespoke reports, personal discussion and workshops with experienced subject matter experts. 

Analyze domains, sectors and geographical landscapes, identify relevant (technology) trends, challenges and disruptions, assess technology availability, readiness and compatibility.


Identify future forces and factors that drive changes, anticipate threats, mitigate risks, and influence the course of events.

Understand the impact and drivers of new visions and various versions of the future, and how they affect your business or technology assets.



Effective cooperation strategies that will provide access to targeted domains and regional, national and local markets.

Prepare organizations to effectively develop future opportunities and manage risk in a volatile, uncertain, complex and ambiguous environment.


Develop and execute unique approaches that are effective in a multi-stakeholder environment.

Build and extend ecosystems, engage with clients and strategic (technology) partners and capture value and create accelerated returns with strong sustainable propositions.


Organizations and businesses have to navigate and operate in a more volatile, uncertain, complex and ambiguous (VUCA) environment. Success is increasingly determined by the understanding of this environment and the ability to respond to and benefit from new events, trends and disruptions.

Technological innovation advances, sometimes exponentially, with disruptive economic and lifestyle effects. The main challenge for technologies is to find a purpose in which current price-performance makes it feasible to incorporate them into today’s business and social problems in new and previously impossible ways. 

The guiding principle of LICHEN is based on the notion that two types of organizations exist, where each needs the other in order to harness – and in some cases survive –  “the transformation”. 

We believe that the solutions to some of the most urgent challenges can be found through cooperation at the intersection of different technologies. When organizations cooperate and two or more exponential technologies are applied to a serious business or societal challenge – the chance of creating a viable and sustainable solution increases drastically.

LICHEN - Evolution of Cooperation inspired by Nature!

A lichen is not a single organism. It is the mutually helpful symbiotic relationship of algae living among filaments of a fungus, forming lichen.

Worldwide, over 20,000 species are known and lichen cover 7% of the earth’s surface. Through their symbiotic relationship and ability to use natural and man-made structures they thrive in almost all parts of the terrestrial world, from the ice-free polar areas to the tropics, from rainforests to those desert areas free of mobile sand dunes.


Experienced Business Management, Growth Strategy professional and Entrepreneur with an extensive background in Strategic Business Development and Technology Commercialization.


I am Lichen end I believe in the “Evolution of Cooperation”! I focus on sustainable symbiotic relationships and support technological and operational programs and business concepts that grow through cooperation and smart consumption, giving resources time to restore and reproduce. Survival of the Smartest!

I apply scenario-based thinking and methodologies to master complexity, reduce uncertainty and develop new opportunities in complex ecosystems and support the creation and diversification of organizations, countries and regions.

Founder of Fuel Essence | Sustainable Motion; a performance platform that digitises any vessel of any age and provides actionable insights based on real data to improve and report the sustainable performance and efficiency of your vessel, fleet and business operations.

Founder of VEROCY; a strategic foresight and development gateway for international investments, (new) business and value management and resources in dynamic, complex, politically challenging countries and regions in the Middle East and North Africa.

Founder of Circle NRG; Circle NRG creates, delivers and captures the value of decentralized energy resources for the supply of affordable, clean and safe power, water, heating and cooling. We acquire finance, participate and execute technology scale- up, commercial application development, strategic market development, manufacturing and industrialization of circular energy systems.

Rob van der Stel






Volatility refers to the speed of change in an industry, market or the world in general. It is associated with fluctuations in demand, turbulence and short time to markets and it is well-documented in the literature on industry dynamism. The more volatile the world is, the more and faster things change.


Uncertainty refers to the extent to which we can confidently predict the future. Part of uncertainty is perceived and associated with people’s inability to understand what is going on. Uncertainty, though, is also a more objective characteristic of an environment. Truly uncertain environments are those that don’t allow any prediction, also not on a statistical basis. The more uncertain the world is, the harder it is to predict.


Complexity refers to the number of factors that we need to take into account, their variety and the relationships between them. The more factors, the greater their variety and the more they are interconnected, the more complex an environment is. Under high complexity, it is impossible to fully analyze the environment and come to rational conclusions. The more complex the world is, the harder it is to analyze.


Ambiguity refers to a lack of clarity about how to interpret something. A situation is ambiguous, for example, when information is incomplete, contradicting or too inaccurate to draw clear conclusions. More generally it refers to fuzziness and vagueness in ideas and terminology. The more ambiguous the world is, the harder it is to interpret.